Do people do throwback Thursday on Tumblr?
In honour of Now declaring MuchMusic dead, here are some photos of the set up for the Much Music Video Awards that I took back in 2009.
I hope Much Music can resurrect itself. I do believe it has a place showing Canada back to itself, and for every jaded journalist who thinks protectionism is a sign of weakness and CanCon should be burned at the stake, I’ve got the memory of a little Canadian tween who moved to the U.S. at eleven and would watch MuchOnDemand religiously to feel at home. I always hoped one day I’d be a VJ and get to walk around the Chum building like Strombo and Amanda Walsh and finally find out whose hand was up Ed the Sock’s ass. I think there’s a misconception that Canadians want to be Americans, particularly Torontonians and particularly with our media. TRL was more glamorous, but I always wanted to be on a street corner with Rainbow Sun because to me it always felt weightier, more real, more of who I was. We were always a little bootleg, but we swore more and had better videos and everyone seemed like they were having more fun.
So here’s to you not dying Much Music. I hope you re-find your voice, dig yourself out of the grave with some Canadian know-how, and inspire another generation to know it’s okay to embrace who you are, even if you don’t have the prettiest face or the best production values.
