MMVA set up, Queen St., Toronto, ON, June 2009

Do people do throwback Thursday on Tumblr?

In honour of Now declaring MuchMusic dead, here are some photos of the set up for the Much Music Video Awards that I took back in 2009.

I hope Much Music can resurrect itself. I do believe it has a place showing Canada back to itself, and for every jaded journalist who thinks protectionism is a sign of weakness and CanCon should be burned at the stake, I’ve got the memory of a little Canadian tween who moved to the U.S. at eleven and would watch MuchOnDemand religiously to feel at home. I always hoped one day I’d be a VJ and get to walk around the Chum building like Strombo and Amanda Walsh and finally find out whose hand was up Ed the Sock’s ass. I think there’s a misconception that Canadians want to be Americans, particularly Torontonians and particularly with our media. TRL was more glamorous, but I always wanted to be on a street corner with Rainbow Sun because to me it always felt weightier, more real, more of who I was. We were always a little bootleg, but we swore more and had better videos and everyone seemed like they were having more fun.

So here’s to you not dying Much Music. I hope you re-find your voice, dig yourself out of the grave with some Canadian know-how, and inspire another generation to know it’s okay to embrace who you are, even if you don’t have the prettiest face or the best production values.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s